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With the world advancing at such a rapid pace technologically, there isn’t enough a prospective businessman can do to make sure his business catches the eye of the majority of the potential clientele that exists all over the globe. The thirst to succeed, and the impatience to become infamous is why most of these newbies take steps that end up being the downfall of their dreams. One of such mistakes is thinking that you can handle every department of your business by yourself and all you need to do is read up on the internet and you’re good to go. This is a rookie mistake which most realize after they have already wasted hundreds of dollars trying to get together what they think is a foolproof ladder to quick success. The secret behind a real success is to divide into segments and handle each with great expertise. This also means that instead of trying to spread awareness about your business yourself through social media and whatnot, you let experts handle the task and focus your energy on other matters. The best step you can take is to stop managing your Search Engine Optimization (SEO) by yourself and hire a pro to take care of the job for you. In this article, we will be talking about the benefits of letting a pro handle your publicity for you instead of giving it a go on your own.

SEO is basically a marketing discipline that’s focused on growing visibility in the organic search engine results. Search Engine Optimization encompasses both the technical as well as creative elements that are required to drive traffic, improve rankings and also increase awareness in the search engines. There are several aspects to SEO, from the words found on your page to the way other websites link to you on the web. At times, SEO is simply a matter of ensuring that your site is structured in a way that the search engines understand.

It is a relatively common practice for majority of internet users to avoid clicking through numerous pages of their search results. As such, the position where your website ranks is very important in directing traffic to that website. In short, the higher your site naturally ranks among organic results of the searches, the higher the chances of your website being visited by majority of the users.

Many of us seem to get lost in the mounds of updates that Google produces every year. We practically have to be zoo keepers to keep track of all the updates such as Penguin, hummingbird and Panda. In essence SEO in 2017 is very similar to back in the day, just with a few extra tweaks here and there. This article would be a great read for someone that has a light grasp of what SEO is about and perhaps just wants to reconfirm what matters in SEO now days.
Before we start our dessert lets finish our greens and do a quick recap on methods that helped us rank back in the day. You could basically conjure up any little site with a few words of brief description and get it to rank with a few authority backlinks from a dodgy network. Fill your site with keywords and as long as your site stayed online you could rank. Oh how the times have changed. Google has been wise to stay to its purpose which is to give its visitors great content that actually applies to what they are searching for.

Often, an appearance of your website and its functional part display properly on the PC screen, but as soon as you open a page from your mobile device, a layout of it starts to sprawl, and a text becomes small and illegible, and also some functions of the site stops to work. All these inconveniences repel visitors, and they go to the sites of competitors, who made sure that their websites were optimized for mobile devices.

Responsive design, that allows your web-pages to adapt to the size of the user’s screen is important not only because it expands the number of visitors and makes the process of interaction with the website easier and more convenient, but also because it contributes to a significant increase in sales.

There are so many things to keep in mind when it comes to basic on-page optimization factors. As you create and review web pages, be sure to keep this checklist in mind. Referring to it will prevent you from making common mistakes as well as from overlooking simple things you can do to optimize your pages.

Review the Robots.txt File

This item is at the top of our list because it’s one of the most important basic on-page optimization factors. This file, which is typically located at www.domain.com/robots.txt must be reviewed to ensure that no key content is being prevented from being crawled/searched by the search engines. If you see this, “Disallow:/ directory name or page name,” consider whether that location should be easily accessible to search engines. Remove anything that you consider being core content.